About Us

Founded in 2015, Dying Breed began on a kitchen table in a friend’s house, when Timi Marcel set out to capture the energy emerging from London’s creative scene at the time.

Through years of DJing, community, and cultural influence, Timi and his team have built a world around music, fashion and travel. Today, Dying Breed returns reborn - not just as a brand, but as a uniform to be worn with pride.